About

So who is this guy, calling himself a mobile guru?

I can hear you thinking: “Gosh, it takes a lot of nerves calling yourself a mobile guru”. I guess it does, especially in my native country The Netherlands, where too many people live up to the Dutch expression: “Act normal, then you’re already acting crazy enough”. Well, I don’t agree, I think that to have your share of success in this world, you need to speak up and be noticed. And that’s what I’m doing now, because I bet you wouldn’t be reading this when I just called myself Peter Evers (that’s my name by the way).

Let me give you a quick breakdown of the cool stuff I’ve done in my working life so far. I studied Communication Science at the University of Amsterdam and while I was studying I met my good friend Ernst-Jan, who basically inspired me to round off my study as quick as possible and get to work. During the last bit of studying I worked as a sales trainer at a non-profit company and joined Ernst-Jan’s blogging adventure on Spotlight Effect. After a short period we were even awarded as best Dutch marketing blog.

To finish my study I did an internship at WebAds, the Dutch market leader in digital advertising, in the team that established the first mobile advertising division in The Netherlands. After a succesful internship I was motivated to kick start my career in mobile marketing and moved to London to work for Unanimis, the British equivalent of WebAds. At Unanimis I really learned the ins and outs of mobile marketing, in a more mature market. After this great English adventure I decided to move back to Amsterdam to work at yoMedia, a mobile application startup, which is where I spend my days right now.