Dutch football club PSV Eindhoven lets you check if it’s offside
Without a doubt Layar is the most famous Dutch startup in the mobile area. Their augmented reality browser has been getting lost of attention on blogs and conferences about mobile. But it’s not only press attention, they are building a strong collection of Layars, connecting a great amount of information with the reality through your phone’s camera. A while ago Layar released SARA, the augmented reality application of the Netherlands Architecture Institute, that showed 3D models of buildings yet to be build. And now the technology of Layar serves an even greater purpose, if you are a sports fan.
The digital department of Dutch football club PSV Eindhoven has used the technology by Layar to develop a great proof of concept for an application that let’s you check if a player is on or offside while watching the match in the stadium. In the clip below you can see a demonstration video.
The Guru Verdict:
Although I’m not sure this is fully working (the video definitely doesn’t proof it), I like the idea and I am confident it will be possible to get this app released before the end of 2010. But does it solve the problem? Well it does, if assistent referees would all carry iPhones while running along the pitch…Until then we can at least solve the living room or pub differences, just make sure there’s someone with an iPhone or Android handset around.
via iPhoneclub
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MobileGuru.nl is the home of Peter Evers, a 25 year old guy from Amsterdam
who worked on several mobile marketing jobs in both Amsterdam and London. From 2007 he experienced the rising of the mobile internet and massive growth in the mobile application area from the inside. Currently Peter runs yoMedia, a mobile software company based in Amsterdam. On this blog he sheds his light on the latest developments in mobile marketing and technology.
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This is a clear example of the skyline of opportunities that will be available throughout this year when it comes down to truly useful mobile tools. Although FIFA and UEFA are way to traditional to engage in this sort of cool technical innovations and I don’t see myself in a stadium monitoring a digital offside line I do think this could be implemented in a broader perspective than a mobile app. Keep us posted!