iPhone Art with Brushes – New mobile marketing element?

Posted by Peter Evers on Jul 16th, 2009 | 1 comment home title

A while ago iPhone developer Steve Sprang released Brushes, at first sight it’s an iPhone app like many others. In Brushes you can doodle, simple as that. But the highly advanced interface and possibilities of the app take doodling a giant step further. Brushes even has its own Flickr Group with the best of the best pictures made with the iPhone app.

I don’t want to be the sales guy that commercializes everything straight away, but this could be a fun part of a mobile marketing campaign. Imagine downloading a coloring from a mobile site or app, opening it in Brushes, giving it your best shot and then participate in a coloring competition. Great fun for geeks and children!

The Portuguese illustrator Jorge Colombo even used Brushes to create the cover of the June 2009 edition of The New Yorker. See the clip below to see how he did this.

Photo credits to aliinjapan, jimblodget and nonuts