iPhone Art with Brushes – New mobile marketing element?

A while ago iPhone developer Steve Sprang released Brushes, at first sight it’s an iPhone app like many others. In Brushes you can doodle, simple as that. But the highly advanced interface and possibilities of the app take doodling a giant step further. Brushes even has its own Flickr Group with the best of the best pictures made with the iPhone app. I don’t want to be the sales guy...

The affiliate model is the way forward for mobile and social media

I have been inspired to write this article by two very recent market developments in The Netherlands. The first one is that recently the Dutch social network Hyves announced the opening of their own online app store where they will offer both online and mobile apps. The app store will be supported by a payment system, so Hyves can sell paid applications as well. In many respects, they follow the...

My presentation at Next Night on June 30th

On June 30th I presented at the Next Night, organised by Generation Next. The central theme of the night was ‘Mobile is dead’. Hence the first slide of my presentation. My view on that is that the mobile phone as an information carrier is nearly dead. Even not so tech savvy people sync their contacts and pictures to either their pc or to the internet. By complete coincedence my phone...

How do we use our phone in 2020?

At first, we only used our phone to make calls, but now we text, e-mail, browse the internet, create shopping lists, play games, surf our social networks and even use it to scan products from the supermarket. So a lot has happened and it makes sense that there’s a lot still to happen in the area of mobile communications. The futuristic video above comes from Mocom2020, a non-profit think...