The 3 M's of the Mobile Audience

Last week at Ad:Tech in London I witnessed an interesting presentation by Jana Eisenstein, General Manager at ScreenTonic, a mobile advertising sales house owned by Microsoft. Although the content was all pretty generic for someone who’s already working in mobile advertising (but we’re still evangelizing so great job!) I can’t get one thing out of my head. The three M’s of...

Mobile Idea: Texting with my sponsored child

Recently I became a Child Sponsor at World Vision, a charity organization that improves children’s lifes all over the world. I’ve always been very sensitive to the argument that we’re very lucky to have grown up in a wealthy countries with all the support and opportunities we could wish for. The tough part is, that this argument is applicable to at least ninety percent of all...

Oyster Mobile is coming

I actually wanted to introduce a new section at my blog here, it would have been called ‘mobile ideas’. But sometimes your idea is just too simple and you realize you can’t be the only one thinking about it. My idea was Oyster Mobile. For non-Londoners: an Oyster Card is a card used for payments in public transport, used when entering and exiting the tube stations of London. You...

How to monetize a mobile service?

The last two weeks of August I was on holiday in my home town Amsterdam. As I can’t sit still for a minute, never mind two weeks, I helped Edial Dekker, a friend, with a business plan for his mobile startup MapTheGap. He is currently participating in a startup competition by Vodafone and just today, he made it to the last six startups in the race to win 100,000 euro of investment money!...