Posted by Peter Evers on May 28th, 2008 | 0 comments

The new Samsung L870, which will be released in Europe around August, features the Mobile Safari browser. The L870 is the very first model outside the iPhone that features the ‘Apple browser’. I guess this is a big win for Apple. If they hadn’t already proved to have built the best mobile browser, this might just be the best proof there is. Funny enough, I installed Opera...
Posted by Peter Evers on May 28th, 2008 | 0 comments

I guess a lot of people are waiting for the big idea that makes them succeed. I can’t say that I’m not. When I visited the Next Web Conference last month that feeling only became stronger. Watching all those start-ups pitching their ideas really got me going. Adeo Ressi, CEO of TheFunded.com and keynote speaker at the conference, emphasized that the business climate for starting...
Posted by Peter Evers on May 19th, 2008 | 0 comments

Last week I finished my thesis about attitudes and intentions in mobile advertising. I did an extensive literature research after the determinants of consumers’ attitudes and intentions towards mobile advertising. I was curious how this worked. Obviously, attitudes are the most important predictors of intentions. But is it the ad only that influences people’s overall attitude towards...
Posted by Peter Evers on May 15th, 2008 | 2 comments

First of all, I didn’t write stuff here for a while, sorry. I was busy finishing my Bachelor thesis about mobile advertising, I’ll tell you all about in a week or so. But first I need to deal with a big frustration about Nokia:
You are probably all familiar with this. You just bought a new phone and it turns out to be cursed. I experienced this with my freshly bought Nokia N95 8GB in...