How Hugh MacLeod changed my desktop

Recently I realized that in my life I’ve come to a point to make some serious decisions. I’m almost a graduate in Communication Science and as from September I can either pursue a postgraduate degree, start my own business or take on the adventure of a job abroad. I chose the latter and started applying for a job in London. But deep inside of me there’s this little voice that...

The mobile web will stay with us for a while

After Russell Beattie’s post about the end of Mowser, a mobile transcoder, last Monday, a lot of bloggers reacted fiercely on his controversial viewpoints about the end of the mobile web. As a mobile marketing professional I feel kind of obliged to write about my view on the future of the mobile web. Let’s start with a short recap about what happened this week. On Monday Russell...

84% of mobile internet users positive or neutral towards receiving mobile ads

One of the first mobile advertising campaigns in The Netherlands was the mobile internet banner campaign of Microsoft, to promote their Office 2007 suit. This was a collaboration between Universal Media, MoMac and WebAds Interactive Advertising and was served on five Dutch mobile internet sites. The campaign generated 700.000 views and gained a Click Through Rate of 1,18%, which is very high...

Content is the new currency

Currently I am busy preparing the keynote of my company at the Dutch Mobile Monday in Amsterdam. At this moment we’re still in an exploratory phase finding interesting statistics, researches, articles and presentations to present our viewpoints in a convincing and entertaining way. So you probably imagine I come across a lot of interesting content. One of the most inspirational...

Great mobile start-ups at The Next Web Conference 2008

Last week I visited The Next Web Conference 2008 in Amsterdam. It was a truly inspiring conference with speakers that showed great vision regarding the future of the web. Besides great speakers, the conference allowed twenty-four start-ups to show their five-minute pitch to the crowd. Among them were five start-ups operating in the mobile area. Some of them looked really promising, here you will...