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How to monetize mobile
How do we monetize all the great mobile technology we have to our disposal today? How do marketing managers make sure their brand gets the attention it deserves through the mobile marketing channel? What are the best ways to fund mobile application developers? Monetizing the mobile medium is something I am truly passionate about and I love to share some of my ideas with you. Read all about them by clicking the "Read More" button. 
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Upcoming Technologies
Mobile marketing is my passion and profession, but in the end all mobile revenue is driven by the groundbreaking mobile technologies developed by excellent software and hardware developers. On this blog I like to show you what the mobile industry is going to be capable of in the coming years. Will Google's Android threaten Apple's position in the smart phone market? What value will RFID technology bring to the mobile platform? Click "Read More" for more groundbreaking technology. 
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All about the best apps
Since the introduction of the iPhone to the smart phone stage, the development of mobile applications has really taken off. The Apple App Store already offers more than 100,000 applications and the Android Market is rapidly catching up with 20,000 applications in a year less time and many handsets to be released in the near future. I love to tell you all about the latest applications being released on these platforms. Click "Read More" to read about all the apps I find worthwhile. 
Welcome to MobileGuru.nl
Welcome! At MobileGuru.nl you can read everything about leveraging the mobile marketing channel, have a look at the latest innovations in mobile technology and find out everything about the most innovative mobile applications. The content you’ll find here will be written from the perspective of a mobile marketeer, which is my profession. In every article I’ll try to give you an insight in how I think the mobile industry can profit from various innovations in hardware technology, applications and marketing. But that’s not all, if you’d like to get in touch, there are all sorts of buttons and widgets that tell you stuff about me and how to reach out to me. Enjoy!
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Will the Kindle App Store succeed?
Feb 11th, 2010 | 1 Comment -
Dutch football club PSV Eindhoven lets you...
Dec 21st, 2009 | 1 Comment -
What Project Canvas means for the future o...
Dec 20th, 2009 | 3 Comments -
Pizza Hut is taking mobile orders
Aug 5th, 2009 | 1 Comment -
iPhone Art with Brushes – New mobile...
Jul 16th, 2009 | 1 Comment -
The affiliate model is the way forward for...
Jul 15th, 2009 | 3 Comments
Who is this guy, calling himself a mobile guru?
I can hear you thinking: “Gosh, it takes a lot of nerves calling yourself a mobile guru”. I guess it does, especially in my native country The Netherlands, where too many people live up to the Dutch expression: “Act normal, then you’re already acting crazy enough”. Well, I don’t agree, I think that to have your share of success in this world, you need to speak up and be noticed. And that’s what I’m doing now, because I bet you wouldn’t be reading this when I just called myself Peter Evers (that’s my name by the way).
Let me give you a quick breakdown of the cool stuff I’ve done in my working life so far. I studied Communication Science at the University of Amsterdam and while I was studying I met my good friend Ernst-Jan, who basically inspired me to round off my study as quick as possible and get to work. During the last bit of studying I worked as a sales trainer at a non-profit company and joined Ernst-Jan’s blogging adventure on Spotlight Effect. After a short period we even were awarded as the best Dutch marketing blog.
To finish my study I did an internship at WebAds, the Dutch market leader in digital advertising, in the team that established the first mobile advertising division in The Netherlands. After a succesful internship I was motivated to kickstart my career in mobile marketing and moved to London to work for Unanimis, the British equivalent of WebAds. At Unanimis I really learned the ins and outs of mobile marketing, in a more mature market. After this great English adventure I decided to move back to Amsterdam to work at yoMedia, a mobile application startup, which is my where I spend my days right now.
Find me elsewhere
